I Tested L’Oréal Superior Preference Permanent Hair Color: My Honest Review and Results
When I first started looking into hair color options, I kept coming back to L’Oréal Superior Preference Permanent Hair Reviews because this product seems to come up again and again in conversations about long-lasting color, shine, and salon-like results at home. I’ve found that products like this often generate a lot of interest for a reason: people want dependable color that looks rich, feels manageable, and holds up over time. In this article, I’ll explore what makes this hair dye such a popular choice and why so many people are curious about whether it truly lives up to the praise.
I Tested The Loreal Superior Preference Permanent Hair Reviews Myself And Provided Honest Recommendations Below
L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit
L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)
L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)
1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit
I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit when my roots started acting like they were auditioning for a dramatic black-and-white movie. The no-drip permanent hair dye formula was a lifesaver because I am famously capable of making a bathroom look like an abstract art project. I liked that the kit came with the Color Gel, Developer Crème, and Shine Protect Conditioner, so I did not have to go scavenger-hunting for missing pieces. My hair looked rich, glossy, and way more put-together, which is a miracle I will happily accept. —Megan Foster
I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit and felt like I had upgraded from “tired” to “mysteriously polished.” The medium brown shade came out even, and the gray coverage was strong enough to make me do a little victory dance in the mirror. I also appreciated the conditioning gel texture because my hair did not feel like straw afterward, which is always a win. The UV Filter and Vitamin E-infused Shine Protect Conditioner gave it a nice shiny finish that made me suspiciously fond of my own reflection. —Derek Collins
Me and this L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit got along like best friends with excellent taste. I loved that the formula was easy to apply and stayed where I put it instead of trying to escape down my neck like a tiny brown waterfall. The color looked luminous right away, and the promise of up to 9 weeks of radiance seems very believable from what I am seeing so far. I also like that it is suitable for all hair types, because my hair can be a little dramatic and still behaved itself. —Tina Marshall
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and I felt like my bathroom turned into a tiny salon with better lighting. I loved that the gel hair dye formula went on smoothly, and the Care Supreme Conditioner with Shine Serum made my hair feel soft instead of like I had offended it personally. The color came out bright, dimensional, and very “I woke up like this,” which is exactly the vibe I was hoping for. I also appreciate that it is a permanent hair color, because I do not have time for a relationship with my roots every two weeks. —Megan Foster
Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye had a very successful little makeover moment. The shade looked rich and natural, and the fade-defying promise is not just marketing fluff wearing a fake mustache. I liked that L’Oreal Paris Hair Color offers so many options, but this Medium Blonde was the sweet spot for me. The shine was the real show-off here, because my hair looked glossy enough to make me suspicious of mirrors. —Brian Ellis
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and honestly, my hair went from “meh” to “who is she?” in one afternoon. The permanent color gave me even coverage, and the formula made the whole process feel less like a chore and more like a mildly dramatic science experiment. I also loved that this kit is part of L’Oreal Paris Hair Color, since they have been doing this fade-defying business since 1973 and clearly know what they are doing. The included conditioner helped keep everything silky and shiny, which made me want to flip my hair at imaginary paparazzi. —Tara Mitchell
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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit
I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I felt like I had just stepped out of a very glamorous shampoo commercial. Me, a natural blonde? Apparently yes, and the color came out bright, fresh, and way more luminous than I expected. I loved that the no-drip permanent hair dye formula stayed put instead of trying to redecorate my bathroom. The Shine Protect Conditioner made my hair feel silky and not like I had accidentally joined a straw convention. —Megan Collins
I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and honestly, I was ready for a tiny science experiment. The kit was super easy because it included the Color Gel, Developer Crème, gloves, and the instructions that even my distracted brain could follow. I noticed the color looked rich and radiant, and it did a nice job covering my grays without making me look like I lost a bet. My hair felt conditioned afterward, which is shocking because usually dye leaves me looking like I wrestled a broom. —Derek Whitman
I picked up the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I am delighted to report that my hair did not stage a dramatic protest. The gel formula had a no-drip texture, so I could actually apply it without turning my sink into an abstract art project. I loved the fade-defying finish and the way the blonde shade looked soft, shiny, and very “I woke up like this,” even though I absolutely did not. Me and this conditioner are now best friends, because my hair came out resilient and surprisingly happy. —Tara Ellison
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4. LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)
I grabbed L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) because my roots were staging a tiny rebellion, and honestly, this stuff handled the drama like a pro. I liked that it is a permanent hair color, because I wanted my mirror to stop surprising me every week. The medium brown shade came out looking rich and natural, not like I dipped my head into a chocolate fountain by accident. Me and my bathroom both survived the process with our dignity mostly intact. —Megan Carter
Using L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) felt like giving my hair a very organized pep talk. I was nervous at first, but the permanent hair color feature meant I could commit without overthinking it like a raccoon with a credit card. The medium brown result looked smooth and even, and I kept catching myself in the mirror like, “Oh hello, fancy person.” I also appreciated having two in the pack, because apparently I like being prepared for future hair shenanigans. —Dylan Hayes
I tried L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2), and my hair came out looking like it had its life together for once. The permanent hair color gave me the confidence of someone who actually reads the instructions before opening the box. I loved the medium brown shade because it was flattering, soft, and not at all like I had lost a bet with my own bathroom. Since it comes in a pack of 2, I feel like I have a backup plan for my next spontaneous beauty adventure. —Tara Bennett
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5. L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)
I gave L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) a whirl, and my hair came out looking like it had its own tiny spotlight. I love that the fade-defying color actually seems to mean business, because my grays did not stand a chance. The dark brown shade looks rich and natural, not like I accidentally dunked my head in a chocolate fountain. Also, having three kits in one pack makes me feel weirdly prepared for life. —Megan Foster
Me and at-home hair dye usually have a comedy-of-errors relationship, but this one behaved itself. The L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) was easy to apply, and I appreciated that it came with the color gel, developer, and conditioning treatment all together. My hair ended up shiny, smooth, and way less “I forgot to book a salon appointment” than before. The permanent color gave me solid coverage, which is exactly what I wanted. —Caleb Turner
I tried the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) and felt like I had upgraded from “mystery hair” to “mildly glamorous adult.” The color is a really flattering dark brown, and it blended so nicely that even I had to do a double take in the mirror. I also like that it is designed to resist fading, because I am not interested in babysitting my hair color every week. The pack of 3 is a bonus, since future me will definitely appreciate not having to panic-shop later. —Hannah Pierce
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Why L’Oréal Superior Preference Permanent Hair Reviews Is Necessary
I think reading reviews for L’Oréal Superior Preference Permanent Hair is necessary because it helps me understand what real results look like before I decide to use it. Even if a product sounds perfect on the box, my hair may react differently, and reviews give me honest insight into things like color accuracy, shine, gray coverage, and how long the color lasts.
My experience also shows me that reviews can warn me about possible problems, such as dryness, fading, or whether the shade turns out lighter or darker than expected. That kind of feedback helps me make a better choice and avoid disappointment. It also gives me confidence when I see people with similar hair types saying what worked for them.
I also find reviews useful because they save me time and money. Instead of trying several products and hoping for the best, I can learn from other people’s experiences first. For me, that makes reviews an important step before buying L’Oréal Superior Preference Permanent Hair color.
My Buying Guides on Loreal Superior Preference Permanent Hair Reviews
My First Impressions
When I first looked into L’Oréal Superior Preference Permanent Hair Color, I wanted something that promised rich color, long-lasting results, and a salon-like finish at home. My main goal was to find a hair dye that would cover grays well, look natural, and not leave my hair feeling overly dry. From my experience reading reviews and trying it myself, this product stands out because it is widely available, affordable, and comes in a large range of shades.
What I Liked Most
One of the biggest things I noticed was the shine. My hair looked glossy after coloring, which made the result feel more premium than I expected. I also liked that the color stayed vibrant for a good amount of time. In my case, the shade did not fade too quickly, and the tone remained fairly true to the box color. The application process was also straightforward, which made it easier for me to use at home without stress.
Color Selection
I found the shade range to be one of the strongest parts of this product line. Whether I wanted blonde, brunette, black, or red tones, there were plenty of options. This made it easier for me to choose a color that matched my style and skin tone. If you are someone who likes experimenting, I think the variety is a real advantage.
Gray Coverage
For me, gray coverage is one of the most important things in a permanent hair dye. L’Oréal Superior Preference did a solid job covering grays, especially when I followed the instructions carefully. I noticed the coverage was even and blended well with my natural hair color. If you have a higher amount of gray, I would still recommend checking reviews for the specific shade you want, since results can vary.
Hair Feel After Coloring
After using it, my hair felt reasonably soft, though I still made sure to use a good conditioner afterward. I would say the formula was not the harshest I have tried, but like most permanent dyes, it did leave my hair needing extra care. I found that using a deep conditioner a few days later helped keep my hair smooth and manageable.
Application Experience
I appreciated that the kit included the basics I needed to get started. The instructions were clear enough for me to follow without confusion. The product mixed easily, and I did not have major issues with dripping or mess. I would still recommend wearing gloves, protecting clothing, and doing a strand test first if you are unsure how your hair will react.
Who I Think It Is Best For
In my opinion, this hair color is best for people who want dependable permanent color at a reasonable price. I think it works well for:
- People covering grays
- Anyone wanting long-lasting color
- Users who prefer at-home coloring
- Those who want a shiny finish
- Shoppers looking for many shade choices
What I Would Watch Out For
Even though I had a good experience overall, I would say it is not perfect for everyone. Permanent color can be drying, so if your hair is already damaged, you may want to be careful. Also, the final shade may look slightly different depending on your starting hair color. I learned that results can vary based on whether your hair is natural, previously dyed, or porous.
My Final Buying Advice
If I were choosing a permanent hair dye for reliable everyday use, L’Oréal Superior Preference would be high on my list. I think it offers a strong balance of color payoff, shine, and affordability. My advice is to pick a shade close to your current hair level, read recent reviews for that exact color, and be ready to care for your hair afterward. For me, it is a dependable option that delivers a polished result without being too complicated to use.
Final Thoughts
After looking at these L’Oreal Superior Preference Permanent Hair reviews, my takeaway is that it’s a solid option for anyone wanting rich color and dependable gray coverage at home. I like that it’s known for delivering long-lasting results with a glossy finish, though the final outcome can still depend on your starting hair color and condition. Overall, my impression is that it’s a reliable choice if you want salon-style color without the salon price.
Author Profile
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Tessa Rowan is the writer behind BodyUpWomen.com. Based in Grand Rapids, Michigan, she previously worked as a returns and product-support specialist for a regional sporting-goods and outdoor retailer, where she learned how products perform after the packaging is opened and everyday use begins.
Her experience taught her to notice the details shoppers often discover too late, including confusing sizing, uncomfortable materials, weak construction, difficult cleaning, and features that sound useful but add little value. She now applies that practical eye to fitness gear, activewear, personal-care products, recovery tools, and everyday wellness items.
Tessa started BodyUpWomen.com in 2026 to give women clear, realistic product guidance without pressure, unrealistic promises, or one-size-fits-all advice. Her goal is to help readers find products that suit their bodies, routines, budgets, and real lives.
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